Experienced senior leader joins Executive Team to lead the global marketing organization

Darmstadt, Germany – Software AG (Frankfurt MDAX®: SOW), a leader in IoT, integration, API Management and Business Transformation software, today announced the appointment of Dawn Colossi as Chief Marketing Officer. With over 25 years of digital marketing experience, Dawn brings a wealth of experience in driving award-winning digital marketing programs for high-growth companies.

CEO of Software AG, Sanjay Brahmawar, said: “We are thrilled to welcome Dawn at this exciting time as we step into the acceleration phase of our transformation journey. Dawn’s proven track record in leading major digital transformations will be an asset to bolster our shift to a subscription and SaaS business growth. We are confident that under her leadership, we will further our goals to build brand equity in North America.

Dawn recently held the Chief Marketing Officer position at FocusVision, a private equity-owned software company that provides market research technology. She has also held a number of senior-level positions at various technology companies, including Commvault as Senior Director of Worldwide Digital Marketing and Brand Strategy as well as other technology companies such as Veritas, Quest Software and Infragistics.